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Be a Safe Sleep Champion by Helping to Promote Images of Safe Sleep

If you see images of unsafe infant sleep practices on websites, flyers, or other materials, please reach out and encourage the use of images that support safe sleep. You can kindly explain that...

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NEW AAP and CPSC Updates for Infant Sleep

2022 American Academy of Pediatrics (AAP) Safe Sleep Guidelines •2016 recommendations are still applicable, but the 2022 guidance is considerably more specific regarding safe sleep strategies....

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Help Us Find Our Next Project

Hey there, web enthusiasts! We’re Cloud Four, a small but mighty consultancy with a passion for all things web. We’ve had the pleasure of partnering with some big brands to revolutionize their...

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Image may be NSFW.
Clik here to view.

New Recommendations for Ecommerce Images

Ecommerce brands could potentially reduce returns by up to a third—saving billions of dollars—by providing more accurate product images according to an independent survey funded by Cloudinary. This...

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Andrew Berkowitz on company culture, customer acquisition, and the art of...

In our latest Cloud Four Spotlight, I had the pleasure of speaking with Andrew Berkowitz, a seasoned entrepreneur who has achieved remarkable success in his career. From founding TeamSnap to...

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Video: Images for ecommerce

Product images play a critical role in online purchasing decisions. You need your products looking their very best and color accuracy is especially important to reduce returns and dissatisfied...

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Image may be NSFW.
Clik here to view.

Case Study: Guided Product Discovery

If you shop online, you’re probably familiar with product listings. These long scrolls of available stock are as commonplace in ecommerce as shelves are in brick-and-mortar stores. Because long lists...

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Image may be NSFW.
Clik here to view.

Stop Lazy Loading Product and Hero Images

I see a recurring performance problem on many ecommerce sites—the most important images on the page are being lazy loaded when they shouldn’t be. It impacts user experience, Core Web Vitals, and by...

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Image may be NSFW.
Clik here to view.

Who can you trust with your online business?

I get a bad feeling in the pit of my stomach when I have to tell someone that there is something deeply wrong with their website—especially when I know that it is too late to fix it. I hate that...

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Image may be NSFW.
Clik here to view.

Five Low Risk Improvements to Your Website Before the Holidays

We’re nearing the time of year when many retailers enter a website code freeze for the holiday season. The idea of the code freeze is to avoid any changes that could break the site on the busiest days...

View Article

Be a Safe Sleep Champion by Helping to Promote Images of Safe Sleep

If you see images of unsafe infant sleep practices on websites, flyers, or other materials, please reach out and encourage the use of images that support safe sleep. You can kindly explain that...

View Article

NEW AAP and CPSC Updates for Infant Sleep

2022 American Academy of Pediatrics (AAP) Safe Sleep Guidelines •2016 recommendations are still applicable, but the 2022 guidance is considerably more specific regarding safe sleep strategies....

View Article

Help Us Find Our Next Project

Hey there, web enthusiasts! We’re Cloud Four, a small but mighty consultancy with a passion for all things web. We’ve had the pleasure of partnering with some big brands to revolutionize their...

View Article


Image may be NSFW.
Clik here to view.

New Recommendations for Ecommerce Images

Ecommerce brands could potentially reduce returns by up to a third—saving billions of dollars—by providing more accurate product images according to an independent survey funded by Cloudinary. This...

View Article

Andrew Berkowitz on company culture, customer acquisition, and the art of...

In our latest Cloud Four Spotlight, I had the pleasure of speaking with Andrew Berkowitz, a seasoned entrepreneur who has achieved remarkable success in his career. From founding TeamSnap to...

View Article


Video: Images for ecommerce

Product images play a critical role in online purchasing decisions. You need your products looking their very best and color accuracy is especially important to reduce returns and dissatisfied...

View Article

Image may be NSFW.
Clik here to view.

Case Study: Guided Product Discovery

If you shop online, you’re probably familiar with product listings. These long scrolls of available stock are as commonplace in ecommerce as shelves are in brick-and-mortar stores. Because long lists...

View Article


Image may be NSFW.
Clik here to view.

Stop Lazy Loading Product and Hero Images

I see a recurring performance problem on many ecommerce sites—the most important images on the page are being lazy loaded when they shouldn’t be. It impacts user experience, Core Web Vitals, and by...

View Article

Image may be NSFW.
Clik here to view.

Who can you trust with your online business?

I get a bad feeling in the pit of my stomach when I have to tell someone that there is something deeply wrong with their website—especially when I know that it is too late to fix it. I hate that...

View Article

Image may be NSFW.
Clik here to view.

Five Low Risk Improvements to Your Website Before the Holidays

We’re nearing the time of year when many retailers enter a website code freeze for the holiday season. The idea of the code freeze is to avoid any changes that could break the site on the busiest days...

View Article
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